About Us

Jon Heal Owner / Director Auto Selection Ltd

With over 32 years experience in working for main dealers in the motor trade jon comes with a wealth of experience in buying and selling used cars.

Having spent over 30 years in sales management Jon has managed sales departments for 2 ford main dealers , 3 fiat sites , 5 different Vauxhall sites, Renault , Alfa Romeo , Peugeot and 3 used car centres across the south east .Jon has a great reputation for buying used cars making sure that not only the cars are right to sell but they are of a high quality standard to retail.

Jon is married with 2 children and lives in Berkhamsted Hertfordshire. He is mad about football and supports (no wait not a good idea to say )


Dealership in Motor Trade
Sales Management
Buying Used Cars

Muhammad Elahi Owner/Director Auto Selection Ltd

Muhammad has worked in main dealers for over 12 years and came to the industry from sales and finance background.

Mo (as he likes to be known as) was the top performing sales exec year on year for Vauxhall, Ford, LandRover/Jaguar and Audi and progressed to business manager taking care of customers when purchasing cars through finance companies. He has a passion for customer care and will look after all your needs and answer any questions you may have, before during or after your purchase.

Mo is married with a little Girl and they all live in Hemel Hempstead. Mo has also got a Honours Degree from a very reputable English University in Business and Finance.


Dealership in Motor Trade
Sales Management
Buying Used Cars

Personal Statement

Having worked in the industry for so long I decided it was time to make the big step and start my own business . I had become disillusioned with the way main dealers treat their customers and over promise and under deliver . This attitude towards customers is not what I believe in and I aim to make sure every customer leaves here 100% happy and a smile on their face completely satisfied with the whole process.


  • Financing That Fits You.
  • Committed to Customer Satisfaction.
  • High Touch Communication.


  • Bought my first car and very pleased with my purchase so far. Received a brilliant service along with the car delivery from door to door.Tatjana K
  • Wasn’t pushy like most car dealers,, friendly and reliable he also drove the car home so we didn’t have to travel too far to pick it up which was very helpful ?Hannah M
  • Car was exactly as described and service couldn’t be faulted.Scott H

We are Authorised

Back to top